Influential Women spotlights product designer Alaina Hornibrook

Influential Women highlighted Alaina Hornibrook’s work designing enterprise digital experiences across logistics, fintech, healthcare and retail. The profile also details her career pivot during the pandemic, her current role at Perficient and her plans to launch a freelance studio.

Why it matters: - Alaina Hornibrook’s career shows how product design can turn complex enterprise systems into tools that are easier to use at scale. - Her profile also reflects a broader shift in tech careers, where resilience, cross-functional skills and flexible work can open new paths after disruption. - Hornibrook is also using her platform to support women in male-dominated industries and to make higher-quality design more accessible to small businesses.

What happened: - Influential Women recognized Alaina Hornibrook as a Product Designer and User Experience Consultant in Queen Creek, Arizona. - Hornibrook works on complex enterprise platforms and large-scale digital systems. - Her experience spans logistics, fintech, healthcare, retail and internal enterprise operations. - The profile was published on August 26, 2026. - Hornibrook’s career has included roles in sports, technology and digital consulting.

The details: - Hornibrook’s work has supported enterprise platforms used by hundreds of thousands of global users and millions of annual transactions. - She started in graphic design in the sports industry and spent four years working for college athletics, an MLS team and USA Track & Field. - After the pandemic halted live events and led to a layoff, she completed a six-month UX design bootcamp and moved into product design. - At Zebra Technologies, she designed custom Android-based applications using barcode scanning and RFID technology. - Her Zebra work supported logistics tracking, grocery store mapping, patient care systems and other enterprise tools. - Hornibrook now works at Perficient, where she leads design on website redesigns and internal enterprise applications across web and mobile platforms. - Her client work at Perficient includes financial services, healthcare, retail and B2B organizations. - Her projects have ranged from eight-week engagements to initiatives lasting more than a year. - One project she highlighted was the Jockey website redesign tied to a major anniversary rebrand aimed at a younger audience. - Her work on that project included discovery, competitive analysis, stakeholder workshops, UX strategy and a full design system. - Hornibrook is also launching Right Align Studio, a freelance web design business aimed at helping small businesses access thoughtful design without enterprise-level budgets.

Between the lines: - Hornibrook’s path shows how layoffs and industry changes can redirect careers rather than end them. - She frames perseverance as the ability to keep moving forward even when outcomes are outside personal control. - Her emphasis on work-life balance appears rooted in early management lessons and reinforced by personal experience. - The profile also underscores how networking, family support and collaborative teams can shape long-term career growth. - Hornibrook’s advocacy for women in male-dominated fields reflects an interest in building both professional opportunity and visibility.

What's next: - Hornibrook is expected to continue her design work at Perficient while building out Right Align Studio. - She remains focused on creating digital experiences for complex systems, supporting women through professional networks and maintaining a sustainable work-life balance. - Readers can learn more through her Influential Women profile or her website.

The bottom line: - Alaina Hornibrook’s profile highlights a designer whose career was shaped by adaptability, technical problem-solving and a steady focus on usability at scale.